If you are attending book fairs, author conventions, book groups and creative writing classes, you will undoubtedly have witnessed what seems like a divide between publishing houses and book publishers, and self-published authors who are trying to take their own book to market. Fortunately, we believe the market is changing and that a hybrid marketplace is developing.
There are many cases of self published authors winning awards and making popularity lists. As we say on our website home page, self publishing is a business model, and if you have a good product or commodity, which is your book, then you can side step the publishing houses and work with the best self publishing and on demand print companies in the industry to get your own book published. The key is to follow a set of repeatable, proven processes and of course to have a good product!
From illustrated children’s books to thrillers and ‘how to’ reference books, the self publishing book model is essentially the same, and we are so thrilled that Publishing Institute is launching, and can help self published authors create their own tomes.
Here’s a quick run dow of the key steps to successful self publishing:
- Work out your premise and market. Research other titles in the field.
- Research your chosen print platforms/providers.
- Ascertain the expected wordcount, which will help you make decisions on pricing and design. You will know how long it takes to write your book. (If you can write 500 words a day, and will write for four days a week, you’re looking at five months to write the copy.) Then add in proofing, and the addition of any extra elements like contents, indexes, references etc. Let’s call that a month, as you will also be doing other projects connected to the back-end preparation and marketing. We’re now on six months’ preparatory work! If you’re working towards getting advanced copies created, leave a further two months, to firm up receiving quotes and reviews to add to your book, the time it takes to complete these revisions, the submission of files, as well as receiving and checking the printer’s review copy, and then the ordering of your books! So, that’s eight months to get your book off the ground.
- Using Publishing.Institute’s guide to creating your Project Bible, make a plan using the eight month window described above, so that your launch date corresponds with any events or calendar dates, like Christmas.
- Carry out all the preparatory work involving your ISBN’s, layout, cover designs, in the early stages. Create a basic website so that reviewers and influencers have details of the project and how to contact you. While your advance copies are out with the influencers, focus on your imminent website and marketing strategy.
- Using Publishing.Institute’s guide to creating a marketing plan, run tier one of your marketing campaign with the launch of your book.
We can help with all of the above – just purchase a course from us by clicking on our home page – this will unlock all of the key tools and resources you need.